#SANDBOX THEME SHOPIFY PROFESSIONAL#

You’ll also want to clearly outline your returns process - do customers need to pay for return shipping or get an RMA number?

Use this page to clearly outline your return policy - even if your policy is no returns (though it’s often a good idea to explain why you don’t accept returns, whether it’s because your products are made on demand or are perishable).

Returns page: This page probably should be on the “must have” list, but since not all Shopify stores sell items that can be returned, I’m putting it here.

Shipping page: Assuming you’re selling physical products online, many people will want to know how and how fast your items are delivered, so having a page that outlines this can be helpful.

In addition to the three “must have” pages - there are numerous other pages that, depending on what you sell and your industry, are very important to include: Other pages your Shopify store should have

About us pages can also focus more on your products - such as what problems they solve, how they are made, and what materials you use.

Leverage this opportunity to share your company's 'image' with customers - this may make them more likely to purchase from you if your brand is in line with their own tastes and values.

In these cases, your “about” page can be a great way to introduce your personality and why you sell the products you do.

If you’re a solo entrepreneur, there’s nothing wrong with showcasing that - and using it to your advantage.

#SANDBOX THEME SHOPIFY PROFESSIONAL#

The use of high-quality photography makes your page look professional and shows you’re serious about running an online store.Of these three types of pages, the “about us” page is probably the most flexible.Įven if you are a small operation, you can still build an eye-catching and professional “about us” page: In addition to protecting yourself legally, these pages play a huge role in making your Shopify store look legitimate and not a “fly by night” operation.Īlthough most users won’t read this “boring legal stuff,” it’s still good to have it in place to protect yourself and, in some cases, just seeing these links and a detailed policy spelled out can build confidence in a shopper on the fence from buying from a brand they aren’t familiar with. These pages are essential to operating your business and may be required in some jurisdictions. Policies: Most stores should have at least a terms and conditions page as well as a privacy policy.In general, the more contact info you can include the better. Contact: This page provides contact information, whether it be a phone number, email, physical address, social media links or a contact form.About Us: Sometimes referred to as “our story” or other similar names, this page explains more about your company and brand and the products and services you sell.However, every Shopify store should typically have at least these three pages: These pages are typically more informational or “static” compared to product and collection pages and may not change as frequently. The main purpose of Shopify’s pages feature is to build internal pages on your site. From this point on, however, unless I refer to a specific type of page, I’ll be referring to a “page page.” Using pages in Shopify themes

Sometimes, to avoid confusion with these other pages, the duplicative label “page pages” is used. These include product pages, collection pages, blog pages, and blog post pages.

It can be a bit confusing to reference these types of pages since, technically, Shopify stores can have hundreds or even thousands of pages - many of which are generated by Shopify using the information you input. Everyone knows the importance of strong product pages in a Shopify theme - but there are some other key pages that every Shopify store should have - and for good reason.įirst, a point of clarification: This blog post is referring to the pages you create under Sales Channels > Online Store > Pages.

Sandbox theme shopify